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downmarket

[ UK /dˈa‍ʊnmɑːkˌɪt/ ]
ADJECTIVE
  1. designed for low-income consumers

How To Use downmarket In A Sentence

  • The company wanted to break away from its traditional, downmarket image.
  • It tended to have very downmarket front pages and then an attempt to be slightly more upmarket inside.
  • The company wants to break away from its downmarket image.
  • Blunkett stands accused of colluding with Britain's most powerful downmarket tabloids to further his war with the family of his lover.
  • The paper has been taken downmarket, upmarket, redesigned, relaunched, and started a price war with the Sun - all without finding any new readers.
  • Equally worrying, its audience has moved downmarket, with a drop of around 10 per cent year-on-year among the more affluent ABC1 viewers.
  • Automotive history is replete with instances where luxury brands expanded their lines downmarket.
  • The company wanted to break away from its traditional, downmarket image.
  • The Opera House specialised in drama for nine years - and then went downmarket.
  • He was accused of taking the radio station downmarket in order to compete with commercial stations.
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